Proof is in the Barrel: Jack Daniel’s New Temptation
Note: this piece originally appeared in DrinkMe Magazine
As part of their Single Barrel Collection, Jack Daniel’s is welcoming a new addition into their family of spirits: first-ever barrel strength offering, Barrel Proof. Barrel Proof was created by Master Distiller, Jeff Arnett, from the same 150-year-old Tennessee Whiskey recipe as used in Jack Daniel’s core products. Aged in a charred white American oak barrels, the whiskey is exposed to the extreme temperature variations of Tennessee seasons. The interaction of the whiskey, the oak and ecological elements creates subtle nuances and varied proof from 125 to 140. It brings out the distinct and uncommon flavor profiles that make up the composition of Jack Daniel’s Barrel Proof. Barrel Proof boasts a saturated amber color and great degree of silkiness. Creamy sweet vanilla, toasted oak, lots of complexity and a rounded, smooth finish are the hallmarks. It’s assertive and robust without being overbearing; nuanced without pretense.
A welcomed companion to an existing portfolio, Barrel Proof brings a high quality whiskey with a unique twist to Jack Daniel’s fans around the world.